Partnership Renewal · Q2 2026
This deck is a confidential partnership proposal prepared for Quality Estates. If you have the access key, enter it below.
The reframe
What you already have
Years operating across the Baix Empordà, Costa Brava's Golden Triangle.
Integrated service lines: sales & rentals, construction, and maintenance.
International luxury client base, Dutch, Belgian, French, German, UK.
Where value leaks today
Leads scatter across three sites, inboxes, spreadsheets. The team duplicates work. Owners send emails to ask, "how's my house doing?" because there's nowhere else to look.
The big idea
The sentence the rest of this deck defends.
Three tiers, one system
Each tier runs on the same underlying platform. You can activate one, two, or all three. They compound when combined.
SEO, segmented email, a steady content engine, and reputation infrastructure across every channel that matters.
AI automation, Base44 as the central CRM, and a unified communication layer so no message falls through.
Three-site coherence, the Owner Portal, and a property media system that makes every listing feel considered.
Tier 01 · Growth · 01 of 04
Keyword strategy designed around how your buyers actually search. Geographic long-tail ("villa rental Palamós with pool", "Costa Brava construction Begur") layered across three sites so each domain reinforces the others.
What we track
Villa, construction, maintenance, rental searches mapped per site.
Content tied to Baix Empordà towns, signals Google rewards.
Three domains working as one network, not three silos.
Outcome
"Measured in bookings, not rankings."
Tier 01 · Growth · 02 of 04
From one newsletter list to five audiences. Past tenants get seasonal availability. Active buyers get new listings in their budget. Owners using maintenance get construction cross-sell. Cold leads get a slow warm-up. Same platform, five conversations.
Outcome
"The right message to the right person, always."
Five lists, five stories
Seasonal availability, returning guest offers.
New listings filtered by budget and location.
Maintenance insights, construction cross-sell.
Country-specific content, tax and residency notes.
Lifestyle-first warm-up, no hard sell.
Tier 01 · Growth · 03 of 04
The bottleneck in every agency relationship is content. We solve it at source. A monthly retainer covering newsletter, blog posts, social scripts for Lydia to produce, and video briefs. One editorial calendar, three sites, one voice.
Outcome
"Content that compounds, month after month."
Monthly output
Long-form articles per month, SEO-mapped, evergreen where possible.
Monthly digest like the one you received this morning, segmented and versioned.
Ready-to-shoot social scripts per month, her execution, our preparation.
Tier 01 · Growth · 04 of 04
For a luxury business built on trust, reviews are infrastructure. We set up automated post-transaction requests, monitor every platform where your name appears, and flag issues before they become public.
Outcome
"Trust, in writing, everywhere it counts."
Platforms covered
Business profile, the front door.
Idealista
Spain's luxury buyer channel.
Fotocasa
Complementary local reach.
Airbnb
Rental guest perception.
Booking.com
International rental reputation, monitored monthly.
Tier 02 · Efficiency · 01 of 03
Per person. Not theoretical. Concrete. AI drafts the first response to every rental enquiry using property data. Quotation templates pull from past similar jobs. Meeting and site-visit summaries write themselves. Cold leads get followed up automatically until they reply or unsubscribe.
01.
Rental enquiry responses
Pulled from property data, ready for the team to send or adjust.
02.
Quotation templates
Built from past jobs. Construction quotes that used to take hours.
03.
Meeting summaries
Site visits transcribed and filed into the CRM, on the drive home.
Outcome
"Your team does less admin, more client work."
Tier 02 · Efficiency · 02 of 03
Built under Kit Digital funding you already secured. Shaped by input from Lydia and the team. Already solving real bottlenecks on the ground.
"Base44 is not the prettiest CRM on the market. It is the one your team will actually open on Monday morning."
And it's the foundation for everything in Tier 3. One platform, two views, same data layer.
What it handles today
Outcome
"Your operation, finally in one place."
Tier 02 · Efficiency · 03 of 03
WhatsApp, email, website forms, phone logs, all captured into one thread per client, visible to the whole team. It's not a replacement for any tool you use today. It's the layer underneath them.
Outcome
"No message gets lost. No client forgotten."
One client, one thread
WhatsApp · 14 Apr
"Hi, is the villa in Begur still available for August?"
Email · 14 Apr
Sales reply with calendar, rates, house guide.
Site visit · 18 Apr
Meeting summary, auto-logged by AI.
WhatsApp · 22 Apr
Booking confirmed. Welcome pack triggered.
Tier 03 · Experience · 01 of 04
Three domains, one visual standard, one data layer. Better search, saved-search alerts, multilingual polish, and measurable conversion improvement quarter over quarter.
Door 01
The flagship. Sales-focused, international buyer journey, luxury positioning.
Sales & rentals
Door 02
Holiday rental focus. Fast booking flow, seasonal availability, review-rich.
Rentals
Door 03
Build and renovate. Portfolio, process, lead capture tied to the central CRM.
Construction
Outcome
"Three doors, one house. Every visitor recognises the address."
Tier 03 · Experience · 02 of 04
An owner logs in on a Sunday evening. They see exactly where their property stands: rental performance, maintenance history, upcoming visits, invoices, documents, photos from the last cleaning. Auto-generated monthly reports with occupancy, revenue, expenses, and market comparison.
Built on Base44, the same system your team uses every day. One source of truth, two views. What owners see on Sunday is what your team updated on Friday.
What the owner sees
What you deliver, automatically
Almost no competitor on the Costa Brava offers this. The ones who do, charge for it.
Tier 03 · Experience · 03 of 04
Not one-off shoots from whoever's available that week. A repeatable system. Every new listing gets the same treatment: photography, drone, virtual tour, lifestyle reel. Infrastructure, not creative work.
Outcome
"Every property, presented at its best. Every time."
The standard package
Photography
Interior, exterior, detail shots. Golden hour priority.
Drone footage
Context shots, property-to-coast sightlines.
Virtual tour
Matterport or equivalent. Buyers preview from home.
Lifestyle reel
60-second vertical cut. Brief, atmosphere, feeling.
Tier 03 · Experience · 04 of 04
Your office, your clients, and your properties operate at a luxury level. The brand system should match. The palette stays, restraint is already the right move. The refinement is in typography, mark execution, and consistency across every touchpoint.
Applications
Wordmark
Refined variant
Guidelines
Usage document
Signage
Office & property
Vehicles
Fleet graphics
Uniforms
Site & office
Documents
Print & digital
Outcome
"A brand system as considered as the service behind it."
The system, mapped
SEO brings leads. The CRM captures them. AI handles the admin. Email nurtures. The Portal retains owners. Reviews bring the next leads. Base44 sits at the centre, connecting all of it.
Our commitments
Domains, data, CRM content, all exportable at any time. No hostage scenarios.
Monthly numbers that tie to your business. No vanity metrics, no dashboard theatre.
No annual lock-in contracts. If we stop delivering value, you stop paying.
On-site or remote, every week. Same slot, same time. Predictable access, zero friction.
Scope built on input from Lydia and the team. Not consultant assumptions.
We do not touch that scope. She owns that relationship entirely. Acknowledged, respected.
Next step
Pick one. Or pick all three. The goal is to move from this deck to a working arrangement this week.
Option one
A 30-minute walkthrough of current Base44 progress. What works, what's next, what we'd tune first.
30 minutes
Option two
Half a day with you and the team. Pick the first tier to activate. Leave with a dated plan.
Half day
Option three
Same time, every week. On-site or remote. The simplest commitment, and the one that pays back fastest.
60 minutes · weekly
The ask
Pick one option by next Friday. We schedule it for the week after. Everything else starts from there.
Fewer moving parts.
More time for the coast.
Selva Digital · April 2026